Over the past five years, clients have not only been receiving more from their financial advisers but also expecting more. This shift in expectations has driven the need for more efficient and effective investment strategies. Model portfolios have proven to be a valuable tool in this regard, freeing up time for advisors to engage in client-enhancing activities. As a result, more investors, both locally and abroad, are becoming aware of the benefits of having their assets in model portfolios.
In Australia, investors who are aware that their assets are in model portfolios report significantly higher satisfaction with their financial advisers. They appreciate the transparency about investment strategies, the effective resolution of issues, and the optimisation of their investment portfolio performance. This awareness and satisfaction has contributed to tremendous growth in the local market, with $14 billion in inflows during the last six months of 2024.3
Given the focus on model portfolios, below is a summary of the key differences between the Australian and United States (US) markets:
Custom Models: In the US, advisers and licensees are increasingly partnering with investment managers to create custom models for their practices. This segment is experiencing significant growth as asset managers begin to dominate the offering, often providing solutions in a more cost-efficient manner. On the other hand, in Australia, consultants attract most of the custom model business. Licensees prefer working with independent consultants rather than large institutional asset managers.
Underlying Products: When it comes to underlying products, ETFs are the preferred investment vehicle in the US, driven by their increased usage in model portfolios. In Australia, the primary underlying products in managed accounts include ETFs (53%), unlisted managed funds (47%), and domestic shares (42%).2
Investment Themes: In the US, two-thirds of models are based on risk profiles, with independent advisers more likely to recommend them. Consequently, 78% of strategies employ a strategic asset allocation approach. Outcome models are used to a lesser extent, with 20% of models classified this way.1 In Australia, 68% of managed accounts employ a multi-asset investment strategy. Managed account advisers have been bullish over the last 12 months, with two-thirds adopting growth-oriented investment strategies for their clients. Additionally, 45% utilised risk-based strategies, particularly for clients with assets between $500k and $1.5 million.2
Factors Considered When Selecting Managed Accounts: In the US, performance, investment philosophy, and price are the most differentiating factors for model offerings. In Australia, 50% of current managed account users noted that performance is the most important factor when choosing to recommend a managed account. Additionally, 47% highlighted the availability on their main investment platform, and 33% considered fees as the most important factor.2
The landscape of model portfolios is evolving rapidly both in the US and Australia. The significant growth in model portfolio assets, the mainstream adoption of managed accounts, and the increasing satisfaction among investors highlight the importance of staying informed and adaptable in this dynamic environment. By understanding the trends and developments in the US market, we can gain valuable insights that may shape the future of the Australian model portfolio market.
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