We took a look at three common misconceptions that can contribute to increased costs. Explore each of them to find out how to avoid these costly mistakes.
Fact: Look beyond the expense ratio. An ETF's expense ratio and trading costs are not correlated—so a low-fee fund may not have the lowest total cost of ownership (TCO).
To calculate an ETF's cost, a combination of technical and strategy-specific factors come into play:
Discover how to analyze the true costs of owning an ETF before you make your next trading decision.
Fact: Get the complete liquidity picture. Investors often use point-in-time statistics like 30- or 90-day average trading volume to analyze an ETF's liquidity.
But a fund's liquidity profile can change in different markets. Your ETF due diligence should:
Navigate the twists and turns of an ETF's liquidity dynamics by identifying the most liquid and cost-effective ETFs.
Fact: Choose the right execution strategy. In fact, ETF investors can choose from a variety of execution strategies to control costs. Because ETFs trade on an exchange with primary and secondary market liquidity, you have the flexibility to choose:
Master the mechanics of ETF trading so you can execute your trades with more confidence.
It’s important that your portfolio has adequate liquidity should you need to trade. Find out how liquid ETFs can help to reposition portfolios in uncertain markets.