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The website you are accessing is created and maintained by another entity. We make no representation or warranty with respect to the information contained on the site or that it is appropriate in all jurisdictions or countries, or for use by all investors or counterparties. The products and services discussed at this site may not be appropriate for sale or use by all investors or counterparties. By providing this link, we are not providing you with investment advice or offering securities for sale to you. All persons and entities that access this site do so on their own initiative and are responsible for compliance with applicable local laws and regulations.
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The website you are accessing is created and maintained by another entity. We make no representation or warranty with respect to the information contained on the site or that it is appropriate in all jurisdictions or countries, or for use by all investors or counterparties. The products and services discussed at this site may not be appropriate for sale or use by all investors or counterparties. By providing this link, we are not providing you with investment advice or offering securities for sale to you. All persons and entities that access this site do so on their own initiative and are responsible for compliance with applicable local laws and regulations.
Why a Social Media Presence Matters
Your competitors are talking to your clients on social media platforms, so you should be too. Social platforms provide a new way to grow your practice, enabling you to connect with millions of leads and clients globally. Lastly, your social profiles are part of your digital store-front and a strong presence could be helpful when selling your business.
The Role of Each Platform
Each platform plays an important, but different role in your social media strategy.
How to Prioritize Your Time
Before you get started, it’s important to make sure that you understand what your current online presence looks like to clients and leads. You will need to have up-to-date social guidelines in place, and a clear idea of how you want to convey your practice digitally.
Though all platforms are important, LinkedIn requires the most attention but could potentially have the greatest business impact.
More Insights
Once you’ve enhanced your profiles, upkeep shouldn’t be arduous. Just one hour a week can make a huge difference in the success of your social strategy.
While maintaining your social presence may seem secondary to other sales activities, in today’s changing market environment a digital strategy could help evolve your business and is critical to consider.
Please contact us for the full quick guide, which provides more detail on how to get started and focus areas that could drive success.
The whole or any part of this work may not be reproduced, copied or transmitted or any of its contents disclosed to third parties without SSGA’s express written consent.
The views expressed in this material are the views of the State Street Global Marketing team through the period ended March 31, 2019 and are subject to change.
All statistics are public information and were sourced from LinkedIn, Twitter and Hootsuite, as of March 31, 2019.
All material has been obtained from sources believed to be reliable. There is no representation or warranty as to the accuracy of the information and State Street shall have no liability for decisions based on such information.
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EXP: July 31, 2020