The numbers are eye-opening:
As women’s contributions to household income have increased, so has their authority to decide how to save and invest. And yet, despite a mass of data pointing to the growing influence of female investors, too many still feel misunderstood. This suggests that only a limited number of advisers are proactively addressing their needs.
The female investor is not a niche market; she is an underserved client segment who is simply seeking a comprehensive financial experience –one that empowers her to make wealth management decisions confidently and feel that she has a collaborative partner in her advisor.
Women approach money differently than men, so one size won’t fit all. Successfully addressing this underserved investor could be the biggest opportunity for today’s advisors. But it also requires rethinking the client experience and adjusting your service model.
In Closing the Gender Gap of Advice, we take a comprehensive look at women's investment attitudes and behaviors, and explore how advisors can turn these into actionable insights to better attract and retain female investors.
Overcome experience gaps and explore six practical ways to empower the female investor to grow into her full potential.
These five healthy habits can improve a female’s investing experience and help them reach their full investing potential.
Serve female investors better by breaking down stereotypes and understanding the real factors.
1 US Bureau of Labor Statistic, 2013.
2 BMO Wealth Institute, The Financial Concerns of Women, 2015.
3 State Street Global Advisors’ survey, “Assessing the Landscape: Female Investors and Financial Advice,” 2015.