Well, I guess someone reads our stuff after all. Recently, we have written a lot about the importance of analyzing trading costs as a part of an ETF’s total cost of ownership (TCO). And how commissions are a big part of that side of the TCO equation. Or at least they were.
During the first week of October, a number of RIA custodian platforms and online brokerage firms cut commissions to zero for ETFs, options and single stocks.1 And while I take our thought leadership victory lap a bit in jest, the victory lap for investors is real.
Investors for the win
Commission-free trading is nothing new. At State Street SPDR ETFs, we have steadfastly promoted it for years by partnering with multiple platforms to offer a wide selection of our ETFs commission-free. However, the change from just a select list of commission-free ETFs from certain issuers to ALL ETFs industry-wide is a big win for every investor. It’s simple. Choice has expanded, further democratizing investing.
In the past, investors may have shied away from using ETFs that were not part of a commission-free arrangement, even though they felt the ETF’s strategy was superior or the liquidity profile was better than the commission-free option. The latter reason is more likely, as some of the more heavily traded ETFs were excluded from prior commission-free arrangement because the platforms’ commission give-up was previously just too great.
Now, by offering commission-free trading for all ETFs, these platforms are sacrificing revenue to expand the investors’ toolkit. That’s fantastic for portfolio construction and liquidity management. The figure below compares the total average daily trading volume over the past 30 days for SPDR ETFs that traded commission-free at both Schwab and TD Ameritrade (two of the larger firms now offering all ETFs commission-free)with our ETFs that did not trade commission free on either platform. The first list contains 84 ETFs while the second has just 26 funds.2
It is significant that the total average daily trading volume for our funds that previously did not trade commission-free is $35.4 billion versus less than $1 billion for the commission free-style funds. As far as SPDR is concerned, turn on the spigots and let liquidity run like the Mississippi River through your portfolio!