Chief Marketing Officer
Mr. Stephen Tisdalle is Chief Marketing Officer of State Street Global Advisors, the third largest asset manager in the world, with $2.8 trillion in assets under management. He is responsible for brand and advertising, digital strategy, institutional and intermediary channel marketing, internal communications and social media. Stephen is also a member of the Executive Management Group, the company's most senior strategy and policy-making team.
Stephen and his Marketing team are recognized for their award-winning campaigns that highlight the relevance and investment philosophy of State Street Global Advisors. He pioneered and led the Fearless Girl campaign that has helped raise awareness around the globe of the power and potential of women in leadership, as well as the connection between increasing gender diversity on boards and long-term company performance.
Stephen has won numerous industry accolades and awards, including four Grand Prix top honors at the Cannes Lions Festival of Creativity, Advertiser of the Year at the Clio Awards, Best in Show and the CMO Pencil from the One Show Awards, the Grand Effie awards for both Most Effective Brand and Most Effective Marketer, as well as Individual Marketer of the Year from the ANA.
Prior to joining State Street Global Advisors, Stephen served as Senior Vice President and Head of Marketing for OppenheimerFunds, Inc. and its subsidiary OFI Global. He was responsible for promoting the firm's thought leadership and investment strategies across Retail, HNW and Institutional channels within Brand Advertising, Corporate Communications and PR, Digital Strategy, Creative Services and Integrated Channel Marketing.
Stephen has a broad range of experience in various senior leadership roles in brand and advertising at both Ogilvy and Saffron Brand Consultants. He also has a deep bench of business strategy and change management experience from his senior manager roles at IBM and PwC Consulting, in both the US and the UK.
Stephen earned his M.A. in History from the University of California, Los Angeles and his B.A. (Hons) in History from the University of British Columbia. He and his wife have two sons and reside in Boston.