Positioning Your Practice for Success: How to Create a Value Proposition That Delivers
In Brief It’s hard to stand out, particularly as the advisor marketplace compresses. Telling your story clearly and concisely will help you stake out your market position and rise above the messaging muddle. Here, we are providing a framework for value proposition development, with the goals of refining your messaging strategy, creating content consistency and building your business. Your practice’s differentiation can be found at the intersection of these three dimensions:
Your Authentic Value-Add
The Benefits Delivered by the Competition
The Needs and Values of Your Target Audience
For a Value Proposition Worksheet to help you put these ideas into practice, contact us.
It’s not a slogan, a tagline or a market-facing message. Instead, a value proposition is a positioning statement for your practice that can be found at the intersection of three key dimensions: