Uncommon Sense

What I Learned This Summer: He Who Holds the Data Makes the Rules

“Everything we do in the digital realm—from surfing the web to sending an email to conducting a credit card transaction to, yes, making a phone call—creates a data trail. And if that trail exists, chances are someone is using it—or will be soon enough.”

― Douglas Rushkoff

Chief Investment Strategist


Source: Statista as of 05/31/2020. The figures from 2021 to 2024 were calculated by Statista based on 2020 figures and the five-year compound annual growth rate (CAGR) of 26 percent provided by the source. The figures prior to 2020 are sourced from IDC. One Zettabyte (ZB) is approximately equal to a trillion Gigabytes.

Source: IDC's Data Age 2025 study, sponsored by Seagate as of 11/30/2018.

Source: Statista as of 04/30/2019 *Forecast.