Uncommon Sense


Dawn of a New Era for ESG Investing

“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push—in just the right place—it can be tipped.”

― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference


Michael Arone, CFA
Chief Investment Strategist, State Street Global Advisors

Source: Bloomberg Finance, L.P., as of 07/28/2020. Calculations by SPDR Americas Research.

Source: federalreserve.gov as of 06/19/2020. Note: Distributions by generation are defined by birth year as follows: Silent and Earlier=born before 1946, Baby Boomer=born 1946-1964, Gen X=born 1965-1980, and Millennial=born 1981-1996. Silent Generation is not shown in the graph.

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