What’s next for ETFs?
ETFs are attracting more innovation, capital, and investor attention than ever before. Get our ETF Impact Report 2026-2027 to unpack the innovation, flows, and investor trends fueling the next phase of ETF growth.
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Portfolio Construction
What four principles do investors need to consider when it comes to core portfolio construction? Learn about what makes a strong foundation for a flexible portfolio from Matthew Bartolini.
ETF Education
Learn about some of the many ways ETFs can be used in a portfolio—from accessing hard-to-reach markets to implementing core-satellite strategies.
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The original S&P 500 ETF
The only ETF to track the Dow
The original mid-cap ETF
As the creator of many of the world’s first ETFs, one of the world’s largest asset managers, and the company that brought Fearless Girl to Wall Street, we feel a unique responsibility to help anyone with a goal or dream get started.
Assets under management 1
Creator of the US’s first, and world’s most traded, ETF 2
Managing investments
Of Fearless Girl standing tall on Wall Street
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With our ETF Education Hub, it’s our mission to provide you with everything you need to know about ETFs, from ETF basics to evaluating funds to optimizing trading and constructing portfolios.