Head of Practice Management
Brie Williams is a Vice President of State Street Global Advisors and Head of Practice Management for the Global SPDR Business. She manages an innovative team utilizing behavioral finance insights to enhance strategic thinking, create growth programming and produce practical results for wealth management firms and financial advisors.
Her award-winning team of practice management strategists is responsible for thought leadership, coaching and consulting techniques. The team develops educational tools and resources to help practitioners achieve their business goals while delivering a client-centric experience. Brie is a highly regarded speaker at industry conferences and is the author of several articles related to wealth management practices.
Prior to joining State Street Global Advisors, Brie was a Senior Vice President at Putnam Investments where she was responsible for brand strategy and U.S. retail intermediary mutual fund product marketing. She was a member of the senior global marketing team and served as a strategic partner to global distribution divisions, including investment product and portfolio management teams.
Brie's professional background includes a career in global marketing communications and consumer research, where she managed accounts in the retail, packaged goods and health care industries for valued brands that we all know and love, including Frito-Lay, McDonald's, and Target. Her work on Vonage earned her a Bronze Effie for marketing effectiveness.
Brie holds a BA from Southern Methodist University and an MA from Emerson College. She has also earned the FINRA series 7 and 63 licenses. Brie serves on the global governance committee for Women in ETFs as marketing and communications co-chair.