What can gold do for you?
Gold’s investment characteristics, rooted in multiple sources of demand across global economic and business cycles, may help gold serve multiple roles in an investor’s portfolio — during good times and bad.
Gold is not just another commodity
Gold is often classified as a commodity alongside other precious metals or broader commodities, like oil and real estate. But with gold’s unique fundamentals and characteristics, it may warrant its own classification in an investor’s portfolio.
Inspired by the world’s investors, we draw from our market-tested expertise and global scale to create original investment solutions and help deliver better outcomes.
Assets under management 2
When we helped launch the ETF Industry – and democratized investing forever
Creating trusted investment solutions
World’s most traded ETF 3