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ETF Education

Why investors use ETFs

  • ETFs can provide exposure to a range of shares, bonds, or other assets through a single fund.
  • Many ETFs are designed to track an index, giving you a straightforward way to gain exposure to a particular market, sector, theme, or asset class.
  • ETFs are traded on stock exchanges during market hours. Information about their holdings and objectives is typically published regularly, helping you monitor your investments and understand how a fund is invested.
5 min read

Marketing Communication. The value of your investments and the income from them can fall as well as rise and are not guaranteed. Investors may not get back the amount originally invested.

Exchange traded funds (ETFs) are often described as baskets of investments that can be bought and sold in a single trade on a stock exchange. Imagine buying a fruit basket instead of selecting each apple, orange, and pear individually. Rather than choosing every item one by one, you're purchasing a collection assembled around a particular theme.

ETFs work in much the same way. Instead of buying individual shares or bonds, you buy a single fund that holds many investments. Some ETFs are designed to track broad market indices, while others focus on specific sectors, regions, asset classes, or investment strategies.

ETF features and characteristics

Investing in ETFs differs from investing in company shares in important ways. It's worth considering the following key qualities of ETFs before investing.

1. Portfolio diversification

Why it matters: Diversification may reduce the risks associated with individual investments, though it does not prevent losses.

ETFs may invest in a variety of shares, bonds, or other assets. They may also invest in a combination of asset types. Some ETFs track the performance of broad benchmark indices that include many individual investments, such as the MSCI All Country World Index or the EURO STOXX 50 Index. Other ETFs focus on specific sectors, like Information Technology or Health Care, or invest in specific regions around the world.

By providing exposure to many investments in one fund, ETFs may help spread a portfolio across individual investments, asset classes, and markets. This approach, called diversification, can reduce the risk that problems with one or a small number of investments will have an outsized impact on the portfolio's returns. Diversification does not guarantee gains or ensure against losses, however.

2. A wide variety of investment choices

Why it matters: A wide choice of ETFs may let you gain exposure to many different types of investment.

There are more than 14,000 ETFs worldwide.¹ They can provide access to both broad and targeted exposures, though not all are suitable for all investors or available in every market. These exposures include:
• Asset classes: Equities, fixed income, commodities, currencies, alternatives, multi-asset
• Geographies: Global, regional, developed markets, emerging markets, single country
• Sectors and industries: Biotech, insurance, transportation
• Investing styles: Dividend, growth, value
• Fixed income: Government bonds, corporate bonds, high yield
• Long-term investment themes: Sustainability, technological advances

3. Costs

Why it matters: Costs affect investment returns, so it's worth comparing ongoing charges, transaction costs, and platform fees.

Index-tracking ETFs often have lower ongoing charges than many traditional investment funds managed by a fund manager who chooses the investments. However, costs vary, and it's worth also considering trading costs and platform fees.

4. Trading flexibility

Why it matters: Because ETFs trade on an exchange throughout the trading day, you can generally buy and sell shares whenever the market is open.

ETFs can generally be bought and sold during exchange hours. Liquidity and trading costs can vary by ETF and market conditions, and an ETF's price can move above or below the value of its underlying investments.

5. Holdings disclosure

Why it matters: Transparency can help you better understand what the fund owns.

Many ETFs disclose their holdings regularly, often daily, which can help you understand what the fund owns.

Frequently asked questions

Before buying an ETF, you can review the fund's objectives, risks, charges, and key documents, including the Key Information Document (KID), and, where available, the prospectus.

Tax treatment varies from investor to investor, depending on things like where you live, where the ETF is based, how you hold it, and whether it pays out income or reinvests it. It's worth understanding how a particular ETF would be taxed in your situation before you invest.

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