Why a Social Media Presence Matters
The COVID-19 pandemic has underscored the importance of a digital storefront. In a time where personal interaction shifted sharply to
digital, social presence became a make-or break element for business strategies.
The Role of Each Platform
Each platform plays an important, but different role in your social media strategy.
How to Prioritize Your Time
Before you get started, it’s important to make sure that you understand what your current online presence looks like to clients and leads. You will need to have up-to-date social guidelines in place, and a clear idea of how you want to convey your practice digitally.
Though all platforms are important, LinkedIn requires the most attention but could potentially have the greatest business impact.
Once you’ve enhanced your profiles, upkeep shouldn’t be arduous. Just one hour a week can make a huge difference in the success of your social strategy.
While maintaining your social presence may seem secondary to other sales activities, in today’s changing market environment a digital strategy could help evolve your business and is critical to consider.
Please contact us for the full quick guide, which provides more detail on how to get started and focus areas that could drive success.
The whole or any part of this work may not be reproduced, copied or transmitted or any of its contents disclosed to third parties without SSGA’s express written consent.
The views expressed in this material are the views of the State Street Global Marketing team through the period ended June 1, 2021 and are subject to change.
All statistics are public information and were sourced from LinkedIn, Twitter and Hootsuite, as of June 1, 2021.
All material has been obtained from sources believed to be reliable. There is no representation or warranty as to the accuracy of the information and State Street shall have no liability for decisions based on such information.
The trademarks and service marks referenced herein are the property of their respective owners. Third party data providers make no warranties or representations of any kind relating to the accuracy, completeness or timeliness of the data and have no liability for damages of any kind relating to the use of such data.
© 2021 State Street Corporation. All Rights Reserved.
EXP: June 30, 2022