Why a Social Media Presence Matters
Your competitors are talking to your clients on social media platforms, so you should be too. Social platforms provide a new way to grow your practice, enabling you to connect with millions of leads and clients globally. Lastly, your social profiles are part of your digital store-front and a strong presence could be helpful when selling your business.
The Role of Each Platform
Each platform plays an important, but different role in your social media strategy.
How to Prioritize Your Time
Before you get started, it’s important to make sure that you understand what your current online presence looks like to clients and leads. You will need to have up-to-date social guidelines in place, and a clear idea of how you want to convey your practice digitally.
Though all platforms are important, LinkedIn requires the most attention but could potentially have the greatest business impact.
Once you’ve enhanced your profiles, upkeep shouldn’t be arduous. Just one hour a week can make a huge difference in the success of your social strategy.
While maintaining your social presence may seem secondary to other sales activities, in today’s changing market environment a digital strategy could help evolve your business and is critical to consider.
Please contact us for the full quick guide, which provides more detail on how to get started and focus areas that could drive success.
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EXP: July 31, 2020