In a time where personal interaction shifted sharply to digital, social presence became a make-or-break element for business strategies.
Each platform plays an important, but different role in your social media strategy.
Before you get started, it’s important to make sure that you understand what your current online presence looks like to clients and leads. You will need to have up-to-date social guidelines in place, and a clear idea of how you want to convey your practice digitally.
Though all platforms are important, LinkedIn requires the most attention but could potentially have the greatest business impact.
Once you’ve enhanced your profiles, upkeep shouldn’t be arduous. Just one hour a week can make a huge difference in the success of your social strategy.
While maintaining your social presence may seem secondary to other sales activities, in today’s changing market environment a digital strategy could help evolve your business and is critical to consider.
Please contact us for the full quick guide, which provides more detail on how to get started and focus areas that could drive success.