You don’t have to buy crypto directly to get exposure to the crypto trend. Instead, explore investing in enabling technologies like blockchain and the companies poised to benefit from the growth in digital assets.
Global crypto owners reached nearly 660 million by the end of December 2024,1 a testament to the excitement surrounding the growth potential of the crypto market. And there's increasing evidence of the market's maturation as more institutions recognize the long-term growth potential of the asset class—growth potential that often isn’t reflected in many traditional benchmark indices.
In fact, 86% of institutions have exposure to digital assets,2 and more than three-quarters of institutions expect to increase their allocations to digital assets in 2025.3 And the regulatory outlook on the use of digital assets has continued to improve.
Investing in cryptocurrencies is one approach to gaining investment exposure to the booming crypto theme. Investors that wanted to own crypto assets used to have to set up a crypto wallet or trade on an exchange. But managing a crypto wallet can be confusing, especially for institutions, and trading on an exchange is just another password to remember. With the launch of exchange traded funds (ETFs) that provide exposure to crypto, those worries are gone. But owning crypto coins or tokens alone isn’t for everyone.
The good news here is that you can gain exposure to the crypto industry’s potential growth by investing in a wide range of technologies and companies poised to lead, enable, or benefit from the adoption of digital assets through indirect crypto investing.
Indirect crypto investing involves investing in assets and companies that are thematically related to crypto or investing in crypto through more traditional investment vehicles like mutual funds and ETFs (as opposed to those pesky wallets).
Think of it like this: Crypto is a growing industry that has been maturing, but not yet “mature.” The same was true of the auto industry in the late-19th and early-20th centuries. In the early days of the auto industry, investors who bet on car companies likely worried about picking the wrong ones. But other investors chose to invest in the companies that built the roads, refined the oil, or made the engines to get broader exposure to the theme.
Quick Quiz
When did the first spot bitcoin ETFs launch in the US?
Correct!
The first spot Bitcoin ETFs launched in the US in January 2024 following SEC approval.4
Not quite.
October 2021 was the launch date of the first futures-based bitcoin ETF, but spot crypto ETFs were not approved until January 2024.5
The same logic applies to crypto today. While tokens grab headlines, greater opportunities may lie in the companies enabling digital assets or expanding use cases of blockchain technology. These are the road builders and engine makers of the digital economy. By investing in them, you’re not just chasing the next coin—you’re building the foundation for digital assets.
Investing in crypto ETFs or the infrastructure that enables crypto, blockchain, and digital assets gets you exposure to the crypto universe.
Indirectly invest in the future of crypto by investing in the companies that will enable crypto, facilitate their use cases, or grow from those use cases. Investing in the digital asset ecosystem—blockchain, and other companies in the value chain—enables you to potentially capture the growth in crypto and other tokenized assets as their adoption accelerates.
Bitcoin mining stocks represent publicly traded companies that operate equipment dedicated to validating transactions on the bitcoin network and competing to earn rewards in the form of newly issued bitcoin. Over the long term, these companies could benefit from potential increases in crypto prices.
Blockchain technology enables the creation and trading of tokenized assets and is the foundation of cryptocurrency trading. Blockchain technology stocks could be any company developing blockchain technology, involved in crypto mining or staking, or providing services to companies that are using blockchain.
Blockchain technology has vast applications across various industries, and growth in those uses cases is likely to increase the adoption of digital assets. And, likewise, the increased adoption of crypto may spur further growth of blockchain companies.
A picks-and-shovels investing approach considers investments in companies in sectors and industries that build the infrastructure and provide services that support the larger digital assets ecosystem, including:
You can gain exposure to crypto and related technologies through the ETF wrapper in your regular brokerage account through:
Cryptocurrencies are just one component of the digital assets ecosystem. As with any technological revolution, it takes more than one headline product or use case to move an industry forward. Crypto can’t drive without the roads and engines—the infrastructure that powers it. These are the builders, the enablers, the ones laying the foundation for the future of the digital economy and financial markets.
And crypto’s integration to financial markets is only getting started, representing a thematic investing opportunity with large growth potential that’s underrepresented in traditional indices. Other breakthrough technologies, like AI, could help accelerate blockchain and crypto adoption. By working together across connected value chains, they can amplify innovation and compound growth across the digital asset ecosystem.