1

Portfolio Diversification

Portfolio Diversification

Gold has a low correlation to other financial assets, which allows gold to help lower portfolio volatility when other assets experience decline.

2

Risk Mitigation

Risk Mitigation

Managing risks is critical to optimizing portfolio performance. Gold's historical benefits during up markets and down can provide ballast for portfolios.

3

Long-term Performance

Long-term Performance

Gold has historically provided competitive long-term returns through a variety of market cycles. Adding gold may improve portfolio risk-adjusted returns over the long run.

4

Wealth Preservation

Wealth Preservation

Longer term, gold can potentially provide a unique store of value for investors. Gold has kept up with rising prices since the current free market opened in 1971.

5

Liquidity

Liquidity

Gold has a relatively deep and liquid trading market. Gold-backed ETFs provide additional liquidity in an accessible, easy-to-trade wrapper.

6

Diverse Demand Sectors

Diverse Demand Sectors

Gold plays many roles - as an investment, as a consumer good, and as a reserve asset. Demand from multiple sources may bolster gold’s price.