Why a Social Media Presence Matters
Your competitors are talking to your clients on social media platforms, so you should be too. Social platforms provide a new way to grow your practice, enabling you to connect with millions of leads and clients globally. Lastly, your social profiles are part of your digital store-front and a strong presence could be helpful when selling your business.
The Role of Each Platform
Each platform plays an important, but different role in your social media strategy.
- LinkedIn allows you to make professional connections, communicate your experience and what sets you apart.
- Twitter is a news source that you can use to stay current on industry trends, while participating in relevant conversations.
- Facebook can help bridge your personal and professional connections, often generating new leads.
- Instagram enables you to humanize your brand, share authentic but professional posts that could resonate with clients and prospects on a personal level.
How to Prioritize Your Time
Before you get started, it’s important to make sure that you understand what your current online presence looks like to clients and leads. You will need to have up-to-date social guidelines in place, and a clear idea of how you want to convey your practice digitally.
Though all platforms are important, LinkedIn requires the most attention but could potentially have the greatest business impact.