Over the last few years, there has been a profound shift in the way investors think of environmental, social and governance (ESG) factors. The consequence is that ESG and climate portfolios are moving from an outlier to the norm. This presents an opportunity for financial advisers to offer a well-articulated philosophy, have broader conversations on these issues and support this with a credible investment approach and solutions.
of consumers now expect financial advisers to be knowledgeable about responsible investment options. 1
Australians want the finance sector to act on climate change. 1
ESG themes in planner/client discussions in 2020 were renewable energy (59%), climate change (57%) & carbon reduction (51%). 2
Aligning financial advice with individuals’ motivations and values can be one of the most powerful ways to attract and retain clients.
ESG investing is rapidly evolving. As there are many shades of “green”, the process of building ESG and climate portfolios can be initially confronting. Taking incremental steps might be easier than one giant leap.
We believe that ESG and climate investing is a journey. We have created a practical framework to guide advisers in evolving and implementing an ESG and climate investment philosophy and approach. To get started on this journey, we list four initial considerations for your practice to reflect on.
Once the above considerations have been acknowledged, the foundations of an ESG and climate investment framework can be formed. The framework is not intended to be a set-and-forget achievement. Client motivations will shift over time and the approach should adapt to changes in preferences, data, regulation and industry standards.
Having a framework will provide a disciplined process for your investment decisions. Further, it can connect to your client value proposition and discussions around how you invest and the benefits of that approach.
Five criteria to consider building into your framework include:
Acknowledging that ESG investing is an journey, we recommend outlining your practices’ ESG and climate approach under “Base”, “Goal” and “Ambition” targets against these key criteria. This allows for a gradual improvement over time, reflecting a pragmatic approach to ESG integration across a diverse client base.