Approximately 40% of US working women now out-earn their husbands.1
By 2020, women will control $22 trillion of wealth in the US2
Almost 60% of women in the US are solely responsible for making investment decisions.3
As women’s contributions to household income have increased, so has their authority to decide how to save and invest. And yet, despite a mass of data pointing to the growing influence of female investors, too many still feel misunderstood. This suggests that only a limited number of advisers are proactively addressing their needs.
Not a Niche
The female investor is not a niche market; she is an underserved client segment who is simply seeking a comprehensive financial experience –one that empowers her to make wealth management decisions confidently and feel that she has a collaborative partner in her advisor.
Women approach money differently than men, so one size won’t fit all. Successfully addressing this underserved investor could be the biggest opportunity for today’s advisors. But it also requires rethinking the client experience and adjusting your service model.
In Closing the Gender Gap of Advice, we take a comprehensive look at women's investment attitudes and behaviors, and explore how advisors can turn these into actionable insights to better attract and retain female investors.
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